This video tells the story of 22 year old Matthew Cordle, who drunkenly drove the wrong way on the highway and hit 61 year old Vincent Canzani who was killed on impact. In the video, Cordle confesses to vehicular homicide while driving under the influence and describes the incident. He explains that his lawyers have urged him to purger himself in court in hopes of a smaller sentence but he will not be a part of any more injustices and promises to tell the truth, urging people to never drink and drive, but to also take responsibility for their actions. What’s most interesting about this YouTube video is that the judge assigned to the trial not only viewed it himself, but presented it during the sentencing hearing and stated that he believed that Cordle is truly sorry for his actions. He was sentenced to six and a half years in prison, more than $1,000 in fines, and permanent revocation of his driver’s license.
Cordle contacted Because I Said I Would, which is a website dedicated to promises. The website’s purpose is to urge people to “remember the importance of your commitments and goals.” He contacted the website a month and a half after the incident to tell his story and make his promise. Since the video was posted, the website has experienced a huge increase in traffic and “promise cards.” The site makes it very clear that they do not condone the actions made by Cordle, but hope his story can dissuade others from making the same mistake he did. It’s kind of crazy how much impact a 3 1/2 minute video can have. The fact that it was used in a court of law, not as evidence against him, but as proof of his genuine remorse for his actions, is amazing to me.
Check this out! A group of mobile providers (i.e. Silicon Valley) including Apple, Google, and Sony, have offered $100,000,000,000 (yep, one hundred billion dollars) to gain access to television networks in order to broadcast via satellite to cellular devices. People currently have access to sites like Netflix and Hulu but many shows aren’t available or you have to wait forever and a day for them to be posted, there’s just no way to keep up. Can you imagine being able to watch with all your favorite shows in real time from your smartphone? The possibilities are endless. It would change everything about how we watch TV. The mobile providers we use see the potential in that and so do the cable providers and networks. The networks are asking for extremely high premiums in addition to basic charges and the mobile companies have agreed but the networks are still hesitant about taking the plunge. Many people currently use Apple TV, video game consoles, and other devices in order to gain access to the internet on their televisions, and because of this, they shy away from basic cable because most of the programs they want access to can be found somewhere on the internet. With an increase in internet television, you would think the cable companies would fight back, wanting to expand their reach and take control. I truly believe mobile television will be the next big “thing.” It’s just a matter of money. With cellphones being one of the fastest growing industries in the world right now, they’ve become an unstoppable force, really. They refuse to settle and are constantly finding ways to improve themselves and grow with new technology. Can you imagine if people were waiting in lines for hours and hours to pick up their pre-ordered televisions because the ones they bought two years ago are out of date by cultural standards [first world problems]? It’s kind of insane how quickly we move on and demand better and newer technology. They cellular companies know where the future of phones is heading and I’m sure they’ll go to any and all lengths to be the first ones there.
Being involved in the music industry means having to keep up with a ton of news. I know everyone is so sick of hearing about Miley Cyrus and her VMA performance or her new risque music video but I want to look at it from a different angle.
Three days after her VMA performance, Miley did an interview with MTV: Watch it here. In the interview, she states that people are “over-thinking” the performance and they shouldn’t be. Well Miss Cyrus, I’m calling you out. This explosion of news and publicity was exactly what you wanted. Before the performance, her goal was to, “Make history like Madonna or Britney Spears.” The performance was not about the music or the dancing, the goal was to cause controversy. Weeks later, she’s the biggest name in entertainment news and her lastest video for her new single “Wrecking Ball” broke records on YouTube. Her huge online presence and cult following of “smilers,” who she connects with using social media, are what catapulted her into this fame. The VMA performance was a publicity stunt veiled in a hot mess of obscene dancing and vulgar lyrics. Call her crazy but in my opinion (what do I know, I’m just a college student), she’s one of the smartest performers of her time. She is striving for fame, whether people hate her or love her doesn’t matter, it’s that they’re talking about her. In her music video, Miley is shown swinging naked on a wrecking ball, not to personify the lyrics (in which case, she would have been dressed like a wrecking ball herself) but as a way to turn heads and cause more controversy. Not even one month old, the single has it’s own Wikipedia page filled with critiques and questionably noteworthy news. Not only that, but it has started a “Hot New Trend” in which people are recreating the video. For Miley Cyrus, it’s not about being an icon that little girls can look up to, or an amazing singer. It’s not about the music, it’s about making herself a household name, which is something I think she has accomplished by utilizing twitter and youtube to their fullest potential (with a little help from MTV).
Hi, I’m Becca and welcome to my blog! Born and raised in south Florida, I am currently a senior at UCF. My major is Interdisciplinary Studies with focuses in art and communications, and minors in music and business. After graduation, my goal is to work in the music business, hopefully for a company like Live Nation. Advertising, marketing, and public relations are crucial aspects of the music business and the utilization of social media is growing exponentially. I would like to focus on marketing using social media because a huge majority of the demographics of the target market for live music events are males and females ages 16-35, who can be reached via Twitter, Facebook, Instagram, and many other online outlets.