Hi, I’m Becca and welcome to my blog! Born and raised in south Florida, I am currently a senior at UCF. My major is Interdisciplinary Studies with focuses in art and communications, and minors in music and business. After graduation, my goal is to work in the music business, hopefully for a company like Live Nation. Advertising, marketing, and public relations are crucial aspects of the music business and the utilization of social media is growing exponentially. I would like to focus on marketing using social media because a huge majority of the demographics of the target market for live music events are males and females ages 16-35, who can be reached via Twitter, Facebook, Instagram, and many other online outlets.